News > Rexel is implementing a project: "Promotion of the Rexel product brand on foreign markets", co-financed by the European Funds for a Modern Economy (ERDF) for 2021–2027.

Rexel is implementing the project: “Promotion of the Rexel product brand on foreign markets”, co-financed by the European Funds for a Modern Economy (ERDF) for the years 2021–2027.

The objective of the project is to strengthen the export position of the Rexel brand through participation in international trade fairs and economic missions in the years 2025–2027.

The project activities include participation in international trade fairs as an exhibitor, including a mandatory event from the list of the Ministry of Development and Technology. In addition, Rexel will take part in additional industry trade fairs on selected foreign markets. An important element of the project will also be economic missions combined with trade fair events, enabling business meetings, establishing relationships with partners, and identifying trends and needs of local markets.

The project is addressed to distributors, manufacturers, and customers in the machinery and equipment industry. Its result will be increased recognition of the Rexel brand, the signing of new foreign contracts, and growth in export revenues.

As part of the project, three innovative Rexel products will be promoted. The first is the R1150 band knife machine, designed for cutting foam and other flexible materials. The second product is the US-2 blinds cutting table, which enables precise cutting of roller blinds using advanced ultrasonic technology. The third solution is a modern vending machine, designed for the sale of fresh and hot meals. All these products combine innovation, high manufacturing quality, and compliance with circular economy principles, giving them strong export potential. All products have been designed in accordance with circular economy (CE) principles and are characterized by high export potential.

Total project value: PLN 1,442,256.00

Funding (ERDF): PLN 791,734.56

The project is co-financed by the European Union under the European Funds for a Modern Economy Programme 2021–2027.

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